“Bert’s passion for television, combined with his deep knowledge of the Miami market and his 27 years working in both English- and Spanish-language television at the local and network levels, makes him the ideal choice to lead WPLG,” Emily Barr, president and chief executive officer of Post-Newsweek Stations said in a statement.
Medina replaces Dave Boylan who announced he was leaving the station in August.
Medina comes to WPLG from Cangas Communications, a media investment and management firm, which he founded and led. Previously, he spent 13 years with Univision where he last served as senior vice president and operating manager of the TeleFutura Television Network. Before coming to Univision, Medina worked for Sunbeam Television Corporation where he worked for 14 years. He started his career as a research analyst at WSVN in Miami.