MediaLife magazine looks at the Portland, OR media market (#22) and finds TV ad spending up 3% to 5% over a year ago, with much of the demand coming during newscasts.
News is by far the most in-demand in this election year, led by NBC affiliate KGW and Fox affiliate KPTV. In fact, five telecasts of KPTV’s 10 p.m. newscast were among the market’s top 17 programs among total viewers during the week ended July 22, according to Nielsen, a rare feat in most local people meter markets.
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