Pew Study: Television Top Source of Local News

By Merrill Knox 

There have been several studies released lately touting the accomplishments of local television newscasts. Now there’s another one to add to the pile: a Pew study released Wednesday finds television to be the top source of local news in both rural and urban areas.

The study is divided into four categories — large cities, suburbs near large cities, small towns or cities and rural areas. Local television tops each category as the most-accessed news source among survey respondents, besting word of mouth, local radio and the print version of a local newspaper.

Local television had its best showing in suburbs near large cities, where 75 percent of respondents said they watched a local newscast at least once per week.  Small towns and rural areas both had 72 percent and urban areas had 65 percent.

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