Nielsen Responds to FOX’s Agreement with Rentrak

By Kevin Eck Comment

nielsen_304Yesterday we reported FOX Television Stations had signed an agreement with Rentrak to provide local news ratings for all of its owned stations.

Today Nielsen sent TVSpy a statement promising new products and in effect saying it’s going to keep on keeping on despite FOX’s deal with Rentrak.

Saying they had a “rich history” working with FOX on traditional, digital and qualitative media measurement, Nielsen said, “We continue to offer metrics, developed with world-class measurement science, upon which the media and advertising industries transact with confidence.”

Nielsen added it will unveil a new product in the fall, “which will roll mobile TV measurement into the television ratings, we will continue to adopt new measurement technologies and data sets as they improve to the point where they meet our high standards.”