Nexstar Broadcasting says its digital ad agency Tactive Digital has set up shop in 18 markets.
Tactive Digital provides mobile marketing, video targeting, reputation management, social media management, search engine optimization, web design and native advertising.
“Tactive Digital’s regional expansion will greatly improve our engagement with our customers and partners across the United States,” said Jason Gould, GM of Nexstar Digital.
Nexstar’s press release says Tactive uses partners “including proven digital-agency solutions providers Guarantee Digital and LAKANA, as well as Yashi, a pioneer of innovative location-based targeting and programmatic digital technology and services for the online video advertising industry.”
Tactive Digital’s initial service rollout will occur in: Hagerstown, MD/Washington, DC; Salt Lake City, UT; Las Vegas, NV; Jacksonville, FL; Memphis / Jackson, TN; Fresno, CA; Wilkes-Barre / Scranton, PA; Little Rock, AR; Green Bay, WI; Springfield, MO; Rochester, NY; Syracuse, NY; Champaign, IL; Fayetteville, AR; Evansville, IN; Peoria / Bloomington, IL; Lubbock, TX; and Wichita Falls, TX.