Richard Engberg has been named vice president and general manager of WMBD, Nexstar Broadcasting’s CBS affiliate in Peoria, Ill. In his new role, Engberg will also oversee WYZZ, Sinclair’s Fox affiliate in the market, which Nexstar operates through a local marketing agreement.
Engberg most recently worked for Univision, where he was vice president and director of sales for KTVW-KFPH in Phoenix and KVUE-KFTU in Tucson. He previously worked in various leadership and sales positions at WSFL in Miami, WPEC in West Palm Beach and WCIU and WFLD in Chicago.
“I will leverage the management experience and relationships built over my career to further strengthen the stations’ position as a leading provider of the most compelling news and entertainment programming in the market,” Engberg said in a statement.
Engberg’s appointment is effective immediately. He replaces Dan Bates.