NBC Universal Buys WWSI in Philadelphia

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By Merrill Knox Comment

NBC Universal is acquiring WWSI, the Telemundo affiliate in Philadelphia, from ZGS Communications, according to Broadcasting & Cable.

NBC will buy the station for $19 million and form a duopoly with WCAU, the NBC-owned station in Philadelphia. NBC also owns the Telemundo Network.

“We are looking forward to building off the success of our Philadelphia Telemundo affiliate and helping expand the reach of Telemundo,” the company said in a statement, according to B&C. “This acquisition highlights our commitment to the Spanish-language community and will help bolster our ongoing efforts to serve our Hispanic communities, businesses and audiences.”

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