NBCUniversal has acquired the rights to the Olympic Games through 2032. The new deal, valued at $7.65 billion, is the longest U.S. Olympic sports rights agreement in history.
“This is one of the most important days in the history of NBCUniversal. The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades,” NBCUniversal CEO Steve Burke said in a statement.
NBC has broadcast the Summer Olympics since 1988 and the Winter Olympics since 2002.