The Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 Share, according to data from Share Rocket.
WRC’s Twitter account is the single-largest account in the market with 231,574 followers. WRC reporter Shomari Stone was the top individual in the market on Twitter with a 4.6 Share. As a group, WRC was the top station on Twitter despite posting nearly 2,000 times less than WTTG or WUSA.
On Instagram, during the last 30 days, WRC had a 39.7 share on the platform compared to a 30.1 share for second-place WTTG. No other station in the market had a share higher than 15. WRC’s lead was driven by anchor Angie Goff, who led all accounts in the market with a 19.9 Share on Instagram. Goff had more than 38,000 engagements on her page over the 30 days despite only having 11,598 fans.
WTTG led all others in the market overall with a 32 share over the last 30 days, despite the main brand pages for second place CBS-affiliate WUSA outperforming WTTG’s main station pages by almost 60,000 total engagements over that time. WUSA had a 27.8 share, WRC was third with a a 23.2 Share and Sinclair’s WJLA had a 16.4 share.
WTTG and WRC tied with four individuals each in the top 10 overall in the market, while WUSA accounted for two to round out the top ten.
