NBC Gives Affiliates More Time on Election Night

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By Kevin Eck Comment

NBC will be giving affiliates more airtime to update viewers on local races with its latest plan for election night coverage, according to Broadcasting & Cable.

Stations will get a one minute news window coming out of the first commercial break in each half-hour.

B&C, quoting an NBC memo to affiliates, also said the network plans to use Brian Williams to drive ratings for late local news,

The stations also get six minutes for their reporting and commercials at 0:24 and 0:54 in each hour. The network said it was a prime opportunity for the stations “to associate your anchors and reporters with Brian Williams and the NBC News political coverage team.”

NBC’s election special airs November 6 from 7 p.m. ET to at least 3 a.m.