MSNBC Launches Smartphone-Optimized Website

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By Andrew Gauthier Comment

Adweek

MSNBC iPhone Citing consumers’ needs for engaging, customized news content, MSNBC.com has launched a smartphone-optimized version of its site.

The site, which debuted with Hilton Hotels as the launch sponsor, allows iPhone, iPad, Palm Pre and Android-powered devices to view content from MSNBC Digital Network’s many properties. (These include Today, Meet the Press and Dateline.) It is aimed at providing a “brand centric, immersion experience for consumers,” said Jeff Maurone, product manager at MSNBC.com.

The target audience is consumers who purchase cutting-edge smartphones. “They’re self-selecting into being passionate about content [delivered] via their devices,” said Maurone. More…