Michigan Station Launches iPad News App

By Andrew Gauthier 

Television Broadcast

Broadcasters are rapidly finding uses for the iPad. WWTV-TV in the Lower Peninsula of Michigan has launched a native app for the iPad.

Unlike some other station apps for the computer tablet, WWTV’s isn’t merely an extended version of one designed for iPhones, says its developer, news entrepreneur Eric Wotilla.

Advertisement

“What makes our app unique is it’s the first app for a local TV station that runs natively on the iPad,” he said. “While other stations’ iPhone apps will run on the iPad, they run in a small window in the middle of the screen–they’re not designed specifically for the iPad, nor are they certified by apple as an iPad app.” More…

Advertisement