Weigel Broadcasting has named Mark Strachota vice president and general manager of its Milwaukee properties, including CBS affiliate WDJT, independent station WMLW, Me-TV affiliate WBME and Telemundo affiliate WYTU.
Strachota is currently the general manager of Time Warner Cable SportsChannel. In his new role, which begins on March 12, he will also have oversight of MOVIES! Milwaukee, This! TV Milwaukee, Bounce TV and TouchVision.
“Mark is the perfect fit for our Milwaukee stations,” Weigel Broadcasting Co. EVP of local media Bob Ramseysaid in a statement. “His leadership skills and knowledge of the Milwaukee market makes him the right person to lead our stations forward.”
Strachota replaces Jim Hall, who was recently promoted to vice president of business development at Weigel.