Atlanta CBS affiliate WGCL has named Mark Pimentel vice president/general manager of the station. Pimentel was previously vice president/general manager at CBS affiliate KMOV in St. Louis, MO.
Paul Karpowicz, president, Local Media Group, announced Pimentel’s new gig in an internal memo obtained by TVSpy:
He has a proven track record of success in leading KMOV in ratings growth, taking the station from No. 3 to No. 1 in News in two years. He has also significantly increased spot and digital revenues… This new role at WGCL serves as an Atlanta homecoming for Mark as he spent his early career as Executive News Producer for WSB-TV and News Director of WXIA-TV. Please help me in welcoming Mark to the WGCL team.
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Pimentel’s new position is effective immediately.