FOX Television Stations, Tribune Media and Univision are teaming up with Timeline Labs to launch what they’re calling a “broader based measurement tool that will accurately measure audiences across the entire spectrum of linear and digital platforms.”
The venture, called NewCoin LLC, will beta test in the Dallas, Texas market. The companies said they will look for input from the local ad community during development.
NewCoin uses Timeline Labs’ SaaS platform which is described as “enabling media companies and brands to analyze billions of social media messages daily in real-time, find and broadcast relevant newsworthy social trends and insights, and measure audience engagement.”
“We are glad to be partnering with Timeline Labs and expect that what works in Dallas will move to other local markets,” said Jack Abernethy, CEO of FOX Television Stations.
Kevin Cuddihy, president of Local Media, Univision Communications, Inc., added, “We know our Hispanic audiences are driving media use on linear and digital platforms and are pleased to work with Timeline Labs to develop a much needed tool to effectively capture total media consumption.”