Several local stations around the US are asking viewers to pitch in to help the victims of the recent typhoon that hit the Philippines and Vietnam.
>In Philadelphia, CBS owned station KYW has partnered with its CW sister station WPSG, KYW newsradio, SportsRadio 94WIP, CBS Sports Radio 610, Talk Radio 1210 WPHT along with CBSPhilly.com and CBS Outdoor under the name “Operation Brotherly Love” in an effort to raise money for the American Red Cross.
All the stations along with CBSPhilly.com and several CBS Outdoor digital boards will be asking viewers and listeners to donate either online at www.CBSPhilly.com/relief or by calling 1-800-GIVE-122 (1-800-448-3122).
>In Sacramento, CA, NBC affiliate KCRA and MyNetworkTV affiliate KQCA teamed up with the Capital Region Chapter of the American Red Cross to raise more than $480,000 on Tuesday by doing live cut-ins throughout the day.
“I am proud to live in a community that is so generous and giving,” Elliott Troshinsky, president and general manager of KCRA-KQCA, said in a statement. “Northern Californians opened their wallets and showed their generosity by helping us raise nearly $500,000 for the Typhoon Haiyan relief efforts. We truly want to thank all of our viewers for their generosity.”
>Further South in Salinas, CA, Hearst owned NBC affiliate KSBW and ABC Central Coast will launch “Help after Haiyan.” Viewer will be asked to donate to the Red Cross by calling 1-800-733-7575 or by texting the word REDCROSS to 90999 to make a $10 donation.
“We have a very large Filipino community here on the Central Coast, which is rooted in on our connectedness in World War II and the former Ft. Ord,” said Joseph W. Heston, president and general manager of KSBW said in a statement. “When we were in dire need, the men of the Philippines bravely fought shoulder-to-shoulder with our U.S. Army in the Pacific Theater against the Japanese. Now it is our turn to stand with the citizens of the Philippines in their great hour of need.”
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