Local Channels Cover Midwest Tornadoes for Cable Networks

By Kevin Eck 

When multiple tornadoes tore through central Oklahoma and Wichita, KS, Sunday, MSNBC, CNN and FOX News went with the local stations in the area to show viewers what was happening.

Oklahoma City NBC affiliate KFOR provided views for both CNN and MSNBC. KFOR meteorologist Mike Morgan was in the studio coordinating between the KFOR helicopter and crews on the ground to warn viewers of approaching twisters.

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Oklahoma City ABC affiliate KOCO was also used as a resource by CNN. The cable network switched between shots of meteorologist Brad Sowder at the weather map and the KFOR feed to flesh out the developing story. At one point early on, CNN went to Wichita CBS affiliate KWCH for an update on the tornado warnings in effect in the Wichita area.

Tulsa and Oklahoma City CBS affiliates KOTVKWTV were used by FOX News in their reporting.  FOX stuck with anchor Gregg Jarrett in the studio with meteorologist Janice Dean while taking live phone interviews with witnesses on scene.

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