Emphasizing Local News, KWGN Unveils New Look

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By Andrew Gauthier Comments

Denver CW-affiliate KWGN has undergone a major image overhaul. The Tribune-owned station debuted a revamped set and graphics package this week, putting 2009’s ill-advised “Deuce” identity firmly in the past.

KWGN’s new “Colorado’s Own” tagline underscores a shift in focus for the station, from generic entertainment programming to local news. This shift is being overseen by veteran newsman Ed Kosowski, who was hired as VP of News of KDVR-KWGN back in June.

Upon his hiring, Kosowski told the Denver Post that he’s “very hard news oriented.”

As part of KWGN’s image overhaul, the station’s morning show introduced a new theme song, which was picked following a contest among local songwriters. [h/t NewscastStudio]