“We have a brand-new set,” KDVR–KWGN anchor Deborah Takahara announced on Monday, during KWGN’s 7 p.m. newscast. “[It] really embodies our station, our brand, and our image: ‘Colorado’s Own.'”
“Yeah, it looks like a ski lodge around here,” added Jeremy Hubbard, Takahara’s co-anchor, alluding to the new set’s rustic stone pillars and homey accents.
The new set, designed by FX Design Group, marks the climax of a significant rebranding effort that ramped up a year ago under VP of news Ed Kosowski, who joined KDVR-KWGN last June.
Last summer, KWGN, Denver’s CW-affiliate, introduced new graphics and the slogan “Colorado’s Own,” while revamping its existing set to incorporate images of the Colorado wilderness.
KWGN’s new set is located inside the KDVR-KWGN newsroom space. As NewscastStudio points out, the new set may signal the beginning of more changes at the stations, with KDVR possibly giving its studio a makeover.
Here’s video from KWGN’s 7 p.m. newscast on Monday, when the set made its on-air debut…
And here’s a timelapse video of the set’s construction…