KTRK Tops Houston Social Media Rankings

By Kevin Eck 

ABC-owned KTRK lead all other stations for the last 30 days in the Houston market with a 34 Share, followed by CBS-affiliate KHOU with a 22, according to numbers from Share Rocket.

A look at the Individual leaderboard shows Michelle Galvan from Spanish-language Univision station KXLN (1.8) leading Jennifer Reyna from NBC affiliate KPRC (1.7) by a tenth of a share point.

According to Share Rocket Fox-owned KRIV has seen a 27 percent increase in its Share points along with a 74 percent increase in Engagement, which is the biggest increase in the market.

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KTRK’s hold on the top spot in the market between August 16 and November 16 shows signs of weakening. The station lost 10 percent of its social share while CBS affiliate KHOU upped its share by 14 percent (Qtrly). In individual ratings, KRIV rpeorter Melissa Wilson saw a 69.3 percent increase in her individual Share score (raising it to 0.88) and a 133 percent increase in her social Engagement.

FINAL 30day individuals copy

FINAL 30day Hou copy

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