Brian Bracco has been named vice president and general manager of Kansas City NBC affiliate KSHB and sister station KMCI in Lawrence, KS. Bracco comes to the Scripps owned station from Hearst Television where he was vice president of news for the station group.
“Brian Bracco will provide strong leadership at KSHB,” said Brian Lawlor, senior vice president of television for Scripps. “He is vastly qualified to motivate and inspire his staff to become the go-to source for news and investigations in the market. He also will lead the charge for creative sales solutions for current and future customers.”
Before working for Hearst, Bracco had been news director for KMBC in Kansas City. He also worked previously at local stations in Wichita, KS, Columbus, OH, and Birmingham, AL.