KNBC’s Robert Kovacik on Olympics Coverage: ‘The Goal is to Make Sure We Highlight Our Local Athletes’

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By Merrill Knox Comment

The NBC O&Os are preparing to send 25 journalists to London for Olympics coverage later this month. KNBC anchor-reporter Robert Kovacik talks to FishbowlLA about making the trip:

“The goal is to make sure we highlight our local athletes, the participants, the spectators, to really show the Southern California participation in the London Olympics,” Kovacik tells FishbowlLA via telephone. “The nice thing is that all of these O&O crews are working together as a team. We’re sharing resources, potential interviews, story ideas… Right down to if I see a great shot of some guy walking around in a Yankees baseball cap, then I can pick up that shot and give it to our guys at WNBC in New York.”

“We’ll be sharing a broadcast facility when we get there, and together, we are going to be a very strong and powerful operation,” he adds. “It also will afford me the opportunity to work directly with colleagues that I have admired for years.”