KING Holds On to Top Spot Across All Platforms

By Stephanie Tsoflias Siegel Comment

While KING continues to lead in the social media rankings in the Seattle market, KCPQ took five top spots in the individual rankings.

Over the past 30 days, the Tegna-owned NBC affiliate had an overall 32.4 Share, KIRO moved into second place with a 27.0 Share, KCPQ with a 26.3 Share and KOMO with a 14.3 Share. KCPQ, the Tribune owned station, saw the most growth improving their total engagement this period by +21.1 percent.

KING was the top station on Facebook, Twitter and Instagram. The station’s main account was the top account on all three of those platforms.

KCPQ bucked the trend of main station pages driving engagement on Facebook. Unlike other stations that saw 97 percent engagement on the main page, only 84 percent engagement came from the main KCPQ page while the rest came from sub brand pages and individuals. The top individual on Facebook was anchor and Washington’s Most Wanted host David Rose with a 1.23 Share. He generated nearly 59,000 engagements on his page in the last 30 days.

On Twitter, KCPQ held on to the second place spot, followed by KOMO, then KIRO. On Instagram, KIRO came in second and KOMO third.

Of the top 10 individuals in the market, six work for KCPQ, two work for KOMO and two work for KIRO.

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