KDSM in Des Moines, IA is set to air the first political ad of the 2012 presidential campaign.
The ad (above), which will air on the Fox-affiliate during Sunday’s NFL Pro Bowl, was produced by Students for Daniels, a political action committee that is urging Indiana Governor Mitch Daniels to run for president.
Daniels has been considering a presidential bid but he has not officially entered the race, nor has he approved the ad.
Students for Daniels also plans to run the ad in New Hampshire and Indiana. The group certainly understands the significance of the KDSM ad time–they’ve sent out press releases and tout it as “the first televised ad of the 2012 Presidential election cycle” on their YouTube channel. The group’s founder, Yale undergraduate Max Eden, told The Wall Street Journal that the KDSM spot cost $1,200.