Journal Communications, which owns 14 stations in nine markets across the country, announced on Tuesday morning that its TV revenue was up 32.1% in the fourth quarter of 2010 and 18.7% for the entire year.
“Broadcast political and issue advertising of $9.4 million contributed to our strong fourth quarter results,” reported Steven Smith, chairman and CEO of Journal Communications. “Excluding political and issue advertising, broadcast revenue grew 5.0% driven by the continued rebound in automotive advertising, up 16% in the quarter.”
Journal, which owns several radio stations in addition to its TV holdings, attracted $15.4 million in political advertising for its TV stations for the quarter while also seeing a 6.4% increase in non-political ads.
“Looking ahead to 2011, in broadcast, our top priority is to grow our share of revenue in each market,” Smith said.