Journal Communications, which owns 14 TV stations across the country through the Journal Broadcast Group, announced a 6.8% decline in TV revenue for the third quarter, compared to the same period last year.
“Journal Communications remained focused on growing our local market revenue share in a soft economic environment in the third quarter,” said Journal Communications CEO Steven Smith, trying to put a positive spin on the results. “While total Broadcast revenue was down, core revenue, excluding political and issue advertising, was up.”
Journal brought in $27.9 million in revenue from its TV stations for the third quarter, a notable decrease from the $30 million for Q3 last year. Excluding political advertising revenue, TV revenue was actually up 1.6% due to a slight boost in retail and automotive advertising.