As Deborah Potter writes at NewsLab, Hopkins has leveraged her social media cred–a combined 350,000 followers across Twitter, Vine and Instagram–into a significant enhancement to her starter-market salary. Old Navy paid her $2,000 for a Vine ad and a Tweet; she’s also been a paid spokesperson for Coca-Cola.
And no, her boss at WWAY is neither unaware or unhappy:
Hopkins doesn’t hide the fact that she’s a journalist on her social media profiles and none of her activities come as a surprise to WWAY news director Scott Pickey. “[Sara] was active on social media before we hired her,” Pickey told me. “She has a huge following that has nothing to do with her job.”
While he understands that allowing a reporter to flog products could raise eyebrows, Pickey says Hopkins does the ads on her own time. And he says her social media experience has been a net plus for the station because of what she’s been able to teach the rest of the staff.
Here’s a Vine pushing Coca-Cola:
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