Silicon Alley Insider
Hulu’s reach as a video platform keeps growing, now reaching more video viewers than the second biggest U.S. cable company.
In July, some 38 million people watched a video on Hulu, according to comScore.
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Meanwhile, we estimate that Comcast has approximately 62 million viewers, while Time Warner Cable has 34 million. (To calculate cable viewers, we multiplied their end-of-June video subscribers by 2.59, the U.S. Census Bureau’s most recent stat for average persons per household.)
What does this mean? Not much, yet. Obviously, cable companies are still bringing in vastly more revenue than Hulu, and remain more important to the networks whose shows appear on either platform. More…