How Did NBC Affiliates Balance the Storm and the Olympics?

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By Merrill Knox Comment

A massive winter storm made its way up the East Coast Wednesday night, presenting a challenge for NBC affiliates forced to balance covering the storm with NBC’s primetime coverage of the Sochi Olympics.

The NBC owned stations in the storm’s path —  WRC in Washington and WCAU in Philadelphia — aired the Olympics uninterrupted, as did NBC affiliates WCNC in Charlotte, WXIA in Atlanta, WNCN in Raleigh-Durham, WXII in Greensboro, N.C. and WSLS in Roanoke.

A handful of NBC affiliates — including WBAL in Baltimore, WAVY in Norfolk, WWBT in Richmond, WVTM in Birmingham and WYFF in Greenville, S.C. — included a lower-third banner with local closings and weather updates during all or part of NBC’s Olympic coverage.

(Pictured, L-R: WRC, WAVY, WXIA, WWBT)