A new study conducted by GfK for Hearst Television finds that television viewers trust local news more than other media platforms, which makes local stations a favorable platform for advertisers. Along with trust, local news stations have a “high level of viewer engagement,” which leads viewers to research and purchase products they see advertised during newscasts.
The study, which comes on the heels of a Gallup poll finding confidence in television news at an all-time low, finds local news is the most trusted platform across all demographics: total respondents, adults 24-54, adults 35-64 and adults 55+:
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Read the full study here.