Head of ABC Owned Stations Says User Generated Video to Increase

During a keynote interview at LiveTV:LA Rebecca Campbell, president of the ABC Owned Television Group, said her stations promote the use of user generate content and thinks its use will only increase.

TVNewsCheck reports, Campbell told the audience, “Many of our stations brand themselves as ‘Eyewitness News’ and they’ve begun encouraging viewers to become an eyewitness and send in video when they see news,” adding, “We’re their station of choice and they like to be engaged with us.”

Campbell defined user generated video as everything from “breaking stories to photos of local kids on the first day of school or Halloween.”