‘Good Day New York’ Beats ‘Today’ Among Younger Viewers For Fourth Straight Month

By Merrill Knox Comment

For the fourth month in a row, WNYW morning newscast “Good Day New York” has beaten NBC’s “Today” among A25-54 viewers.

“Good Day” averaged 116,000 A25-54 viewers for the May sweeps period, compared to 114,800 viewers for “Today.” Compared to the year-ago sweep, “Good Day” is up +38% in the demo and “Today” is down -30%. This is the fourth straight month WNYW has topped NBC in younger viewers. “Good Day New York” was also on top during the February sweeps period.

“Today” remains on top in Total Viewers, averaging 284,000 viewers to WNYW’s 180,700 viewers.