FOX Television Stations and FOX Stations Sales has signed a long-term agreement with Rentrak for local market ratings services for all of its 28 owned stations in 18 markets.
“We are happy to have immediate access to Rentrak’s Advanced Demographics data,” Jack Abernethy, CEO of FOX Television Stations, said in a statement. “More importantly, we expect this will accelerate the long overdue progress toward an accurate digital measuring system in local TV, one based on a census, not estimates, and one that measures all screens.”
“We are excited to welcome FOX as the first owned and operated Network TV group to go ‘all-in’ with Rentrak,” said vice chairman and CEO of Rentrak, Bill Livek. “We look forward to helping FOX grow their business using the power of Rentrak’s census-like measurements and our Advanced Demographics.”