Fisher Sees Strong Internet Growth in Flat Q2

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By Andrew Gauthier Comments

Seattle-based Fisher Communications reported this week that second quarter net revenue for its television division was flat at $30.9 million.

Fisher, which owns 13 full-power and 7 low-power stations throughout the Northwest including KOMO in Seattle, announced that a decrease in automotive advertising revenue was made up for by an overall increase in core advertising as well as a small boost in retrans revenue.

Excluding political advertising, net revenue for Fisher’s TV stations was up 4% in the second quarter, compared to the same period last year.

Over the last couple of years, Fisher has been expanding its web media holdings through a network of hyper-local sites as well as the recently launched Seattle Pulp culture site and the company is celebrating positive returns from these investments. For the second quarter, internet revenue increased 66% to $1.4 million.