Over the weekend, WXIX unveiled “Balanced News,” a new campaign that the Raycom-owned station insists is more than just a marketing gimmick.
“We are balancing the content within our newscasts,” WXIX said in a statement to its viewers, “we still report on the news of the day but we balance it by also reporting on stories that focus on what is working in our community.”
The station says that it will set aside time within its newscasts to give anchors and reporters the opportunity to thoroughly report on all sides of specific stories. Anchor Ben Swann (above), who WXIX brought on in December to provide a spark to its evening newscasts, has introduced a new segment during the station’s 10 p.m. newscast called “Reality Check,” in which he dissects a certain topic of the day.
Swann explains the new approach inside…