CBS reported financial results for the first quarter today and the company’s local broadcasting division brought in $621 million, 2% more than the same period last year.
CBS television stations (the local broadcasting unit includes radio as well TV) saw revenues increase 1% in the quarter, compared to 2010.
CBS, which owns 27 TV stations across the country, said that the first quarter boost was “primarily driven by higher advertising sales and higher retransmission revenues.”
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Even though CBS stations enjoyed the benefit of the network’s Super Bowl broadcast last year, they were able to bring in more revenue for the first quarter based on growth in key advertising categories, including automotive as well as travel and leisure.