CBS Stations Register 18% Dip in Fourth Quarter


By Andrew Gauthier Comment

CBS Corporation reported fourth quarter and full-year financial results for 2011 this week, announcing $721 million in revenue for its local broadcasting unit during the final three months of the year–$100 million less than the division brought in during the same period in 2010.

CBS Television Stations fourth quarter revenues decreased 18%, a dip the company attributes to lower political sales as well as lost revenues suffered from the NBA lockout.

For the full-year, CBS’s stations saw a 7% decrease in revenue.  While CBS’s entire local broadcasting unit registered a 3% drop in revenue for 2011, the company’s TV stations couldn’t quite compete with the figures from 2010, a year that included the Super Bowl on CBS as well as significant political advertising sales.