CBS Appoints College Sports Network Boss

By Andrew Gauthier 

MediaPost

David Berson, a widely respected executive who has had a long tenure at ESPN, will move to CBS in a role that focuses on college sports coverage. A top priority will be leading the CBS College Sports Network — a competitor to ESPNU, a network Berson launched and led.

Berson will carry dual nameplates as executive vice president of CBS Sports and president of CBS College Sports. Another likely priority: working to formulate CBS’ efforts to jointly carry the NCAA basketball tournament next spring.

Advertisement

At ESPN, Berson had a definitive impact on what fed into the living rooms of American sports fans. More…

Advertisement