TVB, the non-profit trade organization dedicated to local broadcast television, has released data which says the ‘Bomb Cyclone’ brought people to local news. Specifically, in the Boston market.
97% of survey respondents reported watched local TV news for information about the year’s first major winter storm. Bostonians in particular watched over three and a half hours of news coverage a day.
The audience also skewed younger with 58% of viewers in the 18-54 range.
“Broadcasters’ websites and mobile apps play an increasingly important role during the severe weather events and commanded the highest levels of trust among all other digital media platforms during the Bomb Cycle at 67%, while social media was the least trusted digital source at 36%,” said Hadassa Gerber, TVB Chief Research Officer.
Research Now surveyed 796 respondents.
You can read the full study here.