Bill Berra has been named VP of news for Tampa NBC affiliate WFLA.
“I’m delighted to welcome a news veteran of Bill’s caliber to WFLA,” said station GM Brad Moses. “He has a strong record of success increasing ratings and audience share at a number of television stations across the country. Importantly, he knows the Tampa market well, having worked in this market in recent years.”
He will start at WFLA on March 17.[Florida News Center]