Bill Berra has been named VP of news for Tampa NBC affiliate WFLA.
Berra left his position as VP of news for Journal Broadcasting and Milwaukee NBC affiliate WTMJ in early February.
“I’m delighted to welcome a news veteran of Bill’s caliber to WFLA,” said station GM Brad Moses. “He has a strong record of success increasing ratings and audience share at a number of television stations across the country. Importantly, he knows the Tampa market well, having worked in this market in recent years.”
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Berra came to WTMJ from WFTS in Tampa. He’s also worked at WSYX in Columbus, OH, WKMG in Orlando, KSAZ in Phoenix, AZ, and KTVI in St. Louis, MO, and WREG in Memphis, TN.
He will start at WFLA on March 17.
[Florida News Center]