Following a six-week trial run on Fox O&Os, Bethenny Frankel’s talk show has been slated for a national syndication launch next year, Fox Television and Warner Brothers announced today.
“Bethenny” debuted in June for a six-week test on Fox O&Os in New York, Los Angeles, Philadelphia, Dallas, Phoenix and Minneapolis. Across all six markets, the show improved on the previous month by +100% in the A25-54 demographic and by +80% among women A25-54.
“This is what can happen if you put something different in daytime – the ratings prove it,” Frank Cicha, SVP of programming for Fox Television Stations, said in a statement. “Throughout this test, the Bethenny program pushed boundaries, overhauling traditional talk topics with an energy and freshness we haven’t seen in a long time.”
“Bethenny” will debut on 17 Fox O&Os (see a list after the jump) and will be offered to stations in the remaining markets nationwide for a national syndication launch in 2013.
The Fox O&Os are:
WNYW, New York
KTTV, Los Angeles
WFLD, Chicago
WTXF, Philadelphia
KDFW, Dallas
WFXT, Boston
WAGA, Atlanta
WTTG, Washington, DC
KRIV, Houston
WJBK, Detroit
KSAZ, Phoenix
WTVT, Tampa
KMSP, Minneapolis
WOFL, Orlando
WHBQ, Memphis
KTBC, Austin
WOGX, Ocala