Belo Introduces New GMs at KMOV and WWL

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By Andrew Gauthier

Belo today announced the appointments of two new general managers at its stations in St. Louis and New Orleans.

Mark Pimentel has been named president and general manager of KMOV, Belo’s St. Louis CBS-affiliate, and Tod Smith has been tapped as president and GM of WWL in New Orleans, as well as MyNetworkTV sister station WUPL.

“Both Mark Pimentel and Tod Smith are outstanding leaders and have delivered noteworthy results throughout their careers,” said Peter Diaz, Belo’s president of media operations, announcing the hires.

Pimentel comes to St. Louis from Louisville, where he served as vice president and general manager at ABC-affiliate WHAS.  Before that, he was the VP-GM at WTVR in Richmond and WAFF in Huntsville, AL.

For Smith, the appointment is a homecoming.  A native of New Orleans, Smith spent several years at WWL in the 80s and 90s.  Most recently, he’s been overseeing WVEC in Norfolk, and previously he served as GM of KMSB and KTTU, Belo’s duopoly in Tucson.