B&C: CBS Affiliates Happy With ‘CBS This Morning’

By Merrill Knox Comment

Despite “CBS This Morning” lagging behind the competition in the ratings, the morning show is a “bright spot” for CBS affiliates, Broadcasting & Cable‘s Michael Malone reports:

CBS This Morning is hardly set to overtake Good Morning America or Today, but the affiliates like where the network show is heading, and shared this enthusiasm with network reps at the affiliates board meeting in Las Vegas April 9.

Chris Cornelius, chairman of the CBS affiliates board, said enthusiasm among the board in Vegas regarding the long underperforming morning show was higher than it’s been in years. “We’ve got a wonderful advantage in that we do [hard] news in the morning,” he said.

ABC and NBC are poaching viewers from each other, he added, while CBS is attracting viewers seeking something more substantial in the a.m.