ShopTalk How Six Seconds Can Make a Newscast Special By Doug Drew on Dec. 9, 2010 - 12:00 AM Highlights: -Let natural sound breathe to create a special moment -Great video or sound? Do something special with it I did tuned in last week to see LeBron James return to Cleveland. It wasnt the game I wanted to see. I simply wa ...
ShopTalk How to Increase Viewer Interaction By Doug Drew on Dec. 2, 2010 - 12:00 AM – Sex up your copy – Go for the emotional juggler -Zero in on something specific Why can one status report on facebook get 53 people to respond within minutes, while another will sit there for hours with little or no r ...
ShopTalk Feeding Viewer’s Appetite for New Information By Doug Drew on Nov. 19, 2010 - 12:00 AM Find out what’s new and put it at the top. Viewers want to know what’s happening right now. Whether you are writing a story or producing a newscast, one of the keys to success is to make sure that you are immediately g ...
ShopTalk Producing for the Distracted Viewer By Doug Drew on Nov. 8, 2010 - 12:00 AM Highlights: Start with your best video, soundbite or most interesting piece of information. When doing interviews, start with the key question. Viewers are not paying nearly the attention we think they are. They are usually doing ...
ShopTalk Producing for the Distracted Viewer By Doug Drew on Nov. 4, 2010 - 12:00 AM Highlights: Start with your best video, soundbite or most interesting piece of information. When doing interviews, start with the key question. Viewers are not paying nearly the attention we think they are. They are usually doing ...
ShopTalk Keys to Booking Guests By Doug Drew on Oct. 28, 2010 - 12:00 AM Highlights: Press releases pitching guests are only a starting point for producers who book segments. Guests are often trying to promote something other than your primary objective. The producer of the Howard Stern show, Gary Dell ...
ShopTalk Morning News Viewers are Reconnecting with the World By Doug Drew on Oct. 21, 2010 - 12:00 AM Leading with a “happening now” story almost always trumps a lesser important geographically local story. If the story is of interest to your viewers, no matter where it occurred, it’s a story of local interest. W ...
ShopTalk Bring Ideas to the Morning Meeting By Doug Drew on Oct. 8, 2010 - 12:00 AM One of the keys to a successful newscast occurs hours before the show. Maybe as much as 8 hours before the show. It’s the morning meeting. A good morning meeting usually leads to interesting and compelling content later in t ...
ShopTalk Headlines Are Ads By Doug Drew on Sep. 30, 2010 - 12:00 AM Most every producer in the country has to write a pre-show tease or headline at the top of the newscast. Most everyone does them the same way, usually three top stories, each with a piece of video, with wipes between each one. Usu ...
ShopTalk Variety Required in Morning News Leads By Doug Drew on Sep. 16, 2010 - 12:00 AM We’ve trained our viewers to tune in at the top and bottom of the hour in a morning newscast. Viewers are busy in the morning getting ready for work or school. They tend to turn on a newscast, leave it on, and then drift in ...