Hearst Television has named Angela Betasso vice president of sales. Betasso joins Hearst from Belo Corp., where she has been vice president of sales since 2010.
Betasso’s appointment, expected to be effective in early 2014, will give her responsibility for sales activities at Hearst’s 29 stations. She will share oversight with Kathleen Keefe, who is also a Hearst Television vice president of sales.
“Angela’s distinguished herself in our industry as a top sales executive at one of the finest station groups,” Hearst Television chairman and CEO David J. Barrett said in a statement. “She appreciates the importance of local stations to their communities, and is experienced in serving marketing partners in today’s highly competitive multi-platform media world. She and Kathleen will make a formidable team leading Hearst Television’s sales initiatives and future direction.”