Wendy McMahon has been named svp of Digital for the ABC Owned Television Stations.
McMahon has been vp of Creative Services and Programming for KABC in Los Angeles since 2009.
“Wendy has many years of experience in creating and executing data-driven, multi-platform content and marketing strategies that not only expand the reach of our brands, but also personally connect with our local communities and viewers,” said Rebecca Campbell, president of ABC OTV. “I’m certain that OTV’s digital products will continue to flourish and expand the reach of all of our stations under Wendy’s expert guidance and leadership.”
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McMahon is one of the people credited for the popularity of KABC’s facebook and twitter feeds in L.A. and the U.S.