ESPN2’s live coverage of the World Series of Poker Main Event averaged a 0.4 household coverage rating, 351,000 households and 415,000 viewers. This was the first year ESPN offered daily coverage of the WSOP main event.
The 10 telecasts were up double digits over every ESPN2 daypart compared to July 2010, according to Nielsen.
Between 1-5 a.m., daypart average ratings were up 136 percent and household impressions by 125 percent.
For the month to date, the 2011 World Series of Poker has been consumed for over 23 million total minutes on ESPN3.com – good for a 106 percent increase on an average event to event basis compared to July 2010.