As the clock ticks down to the 4pmET start for the Round of 16 USA/Belgium World Cup match, the TV ratings for other World Cup games continue to score big in the U.S.
Univision’s airing of the Mexico vs. Netherlands match Sunday afternoon was the most-viewed telecast in U.S. Spanish-language television history. The match drew 10.4 million Total Viewers and 5.8 million Adults 18-49.
Univision’s coverage of Mexico vs. Netherlands out-delivered ESPN. Still, the English-language airing on ESPN drew 6.571 million Total Viewers making it the highest-rated men’s World Cup match, in any round not involving a U.S. team.
ABC also posted large audiences for its weekend telecasts. ABC’s coverage of Brazil beating Chile on Saturday, ranks as the third highest-rated non-U.S. men’s World Cup Round of 16 match on ESPN or ABC drawing 6.142 million Total Viewers.
For Univision, the Mexico vs. Netherlands match, with a late scoring win for the Dutch, reached 16.2 million Total Viewers who tuned into all or part of the broadcast.
The World Cup continues to score on social media, with Facebook topping 1 billion mentions from 220 million users.