For over 25 years CNBC has prided itself on providing in-depth and actionable business news and commentary to a well-to-do audience on linear and, more recently, digital platforms. But the network has found its own bottom line can get a boost by taking CNBC further into the community.
“Given our strong brand and established credibility, there has been a high demand for us to expand our events business,” said Jonathan Meyers, CNBC Event gm and svp. “Our events serve as an extension of what CNBC does best,” he said.
Today the network is announcing it is launching Healthy Returns, its first-ever business of health care event, to be held in March in New York City.
“There is extensive innovation happening in the health care space right now,” said CNBC business news svp and editor in chief Nik Deogun. “The conference will spotlight the ever-important convergence of health care and technology while staying true to CNBC’s business lens.”
Change Healthcare and Hospital for Special Surgery are co-sponsoring Healthy Returns. The event will bring together influential medical technologists, entrepreneurs, executives and investors from the biotech, pharmaceutical, health care and life sciences industries.
Meyers says the brand marketing ecosystem’s response to CNBC’s live events has been positive, which is allowing the network to bring in new advertisers and incremental spending from existing advertisers.
“From our roster of all-star anchors and reporters to our ability to convene the most-wanted speakers, to our vast production resources, we’re able to create best-in-class experiences for sponsors and attendees alike,” said Meyers.
Other business media outlets have been in the conference business for years. The New York Times held its DealBook event earlier this month and Business Insider is holding its 2-day Ignition conference this week. CNBC, which also produces the investor-focused Delivering Alpha conference, saw an opening in the health care business field.
Meyers says the network is redefining a “360 degree advertising value proposition” for brands by packaging CNBC’s TV, digital, social and events businesses together.
“We have been met with incredible loyalty to these events, with advertisers signing up to sponsor them for multiple years,” said Meyers.